News: pompom

Why simple customer service is so important and how it effects business decisions and creates loyalty:

By Scott Weldon

Why simple customer service is so important and how it effects business decisions and creates loyalty:
In my vision to go just a little bit further to service and hopefully WOW the customer, I came up with the idea that we would personalize each customers order in a unique way with a simple personalized card and I wanted to also put a piece of candy in with each order to hopefully make someone's day just a little bit better.

Being north of Boston, MA I wanted to work with a local company to supply the candy, simple enough right?? Not so much you would think so but that wasn't the case here is my story and how the events have created me to be loyal to a supplier hands down:

At the beginning of the year I decided I wanted to put a simple thank you in with every order, that being a piece of candy. Being a local guy from north of Boston I wanted to use a MA staple in the candy business called NECCO, I had seen these little packets they make and thought hey that would be perfect to put in with every order and I am using a local MA company. I started my quest with filling out an online contact form (knowing in the back of my head that I would probably not hear back and would have to call). After about a week and really wanting to get this off of my to do list I decided to call, unable to reach a person I left a message stating who I was, what I was looking to do and how I wanted to use a local company. I then proceeded to leave not 2 but 5 voicemail's over the next 2 weeks assuming it may be going to a voicemail black hole I said it was time to change my strategy. I had to take a trip and flew out of Boston Logan airport and decided when I landed I drive right by the NECCO headquarters so I would stop in, talk to someone get the information I needed and that would be perfect. As planned I stopped into there office couldn't find a way in and met a very nice woman in the parking lot who works at NECCO and could tell I was a little lost in trying to get in. I explained my story to her on how I was trying to contact someone to get information so I could buy product from them to no avail. She very graciously walked me in, made a phone call and came back to me and said all the sales and marketing people are in there big meeting and if she could take my card she would get it to the correct person and even gave me the name and extension to the Chief Sales and Marketing Officer of the company feeling bad that I had not received a call back. I thought to myself maybe I was wrong, this woman was very nice, helpful and now sent me to the top- very cool. Over the next 2 weeks I left 6 voicemail's for this person and never received a call or email. I know most people are thinking I would not have left that many voicemail's but now I was really pissed off and so disappointed in this company that I was doing it for sport at that point. 

Needless to say this story does end well, I then called Smarties a person answered the phone I was able to tell her what I was trying to do and why. She thought that was an incredible idea and was so happy I thought of Smarties. Now I have ordered thousands and thousands of packets of Smarties and I will be a loyal customer till the end. The side effect of the great customer service (I really wish I remembered the name of woman I spoke too I would like to thank her) is that I tag Smarties in every post, will promote them any chance I get and really want to say thank you, thank you for answering that phone and helping the little guy out.

What you see in the picture is a customers photo of a delivery they received from us this month www.nogginwear.com

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Establish Brand Recognition with Custom Hats/Apparel

By Scott Weldon

Establish Brand Recognition with Custom Hats/Apparel
The more times your customer sees your logo, the more likely they will remember your company. Custom logoed hats/apparel is great for increasing impressions, whether it is at your place of business, in the grocery store or on the golf course. It is one of the best ways to advertise your business, and is something that is not always viewed as advertising.

Custom apparel leaves a softer, but sometimes more powerful impression than traditional advertising. While many people are often turned off by advertising efforts, branded apparel is generally not interpreted as advertising, as it helps identify your employees in the field or in your store. This less intrusive way of promoting your business is effective and affordable. 

Each business is different, but there are countless varieties of custom apparel options available

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Why do we all have balls on our hats a brief history of the pompom

By Scott Weldon

Why do we all have balls on our hats a brief history of the pompom
We came across this awesome blog by Kelly Conaboy about the history of the pom-pom. Creating a pom-pom hat for this month's release we thought the timing couldn't be any better to share this post. 

The winter season brings with it many seemingly unknowable questions. Why is the weather so cold? Why is the outside so dark? Why do I feel so sad all of the time? And finally, why does everyone have a pom-pom on the top of their hat as if it is a normal decoration, and no one ever talks about it, not even if you ask them directly and are very polite?

While the answer to why winter is so cold and dark and sad may never (?) be uncovered, the pom-pom question is a different story. There is an explanation for why you have that ball, that burst of fun, that round smush of fabric on the tippy top of your head. Is it an interesting explanation? Well. Okay. How about — let's just hear the explanation and you can decide for yourself if it's interesting. How about that?

Read full blog HERE

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New England Patriots Tom Brady uses Hats to Make Decision

By Scott Weldon

New England Patriots Tom Brady uses Hats to Make Decision
Hats are just hats…. Or are they the mechanism for making major decisions? New England Patriots quarterback, Tom Brady uses hats in a recent video on Facebook to make the ever life changing decision to select a second social media account. Brady lined up the hats as if doing a mock draft baiting viewers as to which social media platform to next choose, as fans anxiously awaited the tense moments hoping that their favorite platform was chosen Brady finally ended the wait choosing Instagram, bravo great choice. 

Hats have so many uses- covering a noggin, fashion, lifestyle and now we can add to that list at Nogginwear making big decisions. 

http://www.foxsports.com/nfl/story/tom-brady-uses-hats-to-pick-instagram-as-his-next-social-media-platform-video-010717?cmpid=feed:-sports-CQ-RSS-Feed

http://www.cbssports.com/nfl/news/watch-tom-brady-wig-out-as-he-announces-that-hes-created-an-instagram-account/

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It's more than just delivering a product it is having your customers want to engage with you.

By Scott Weldon

It's more than just delivering a product it is having your customers want to engage with you.

Delivering the product is the easy part, having the customer want to engage with you is the tricky piece. We have tried to make the experience fun, who doesn't love a personal card and smarties?? Visit www.nogginwear.com to see our limited edition collection. We have tons of very cool artist that we will be working with check it out

 

 

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